Experience the transformative power of thought leadership in "The Second-Best Business Book Ever Written"! Dive into the insights of Tom Marks, a seasoned expert with over 40 years in sales and marketing, as he navigates the intricate journey of becoming a thought leader. With a candid approach, Marks reveals the often-overlooked principles that differentiate true leaders from mere market players.
Drawing inspiration from greats like Socrates, Plato, and Aristotle, this book is a roadmap for anyone aiming to elevate their influence in the business arena. Marks shares his tried-and-true strategies for Fortune 500 companies and small businesses alike, combining myth, humor, and real-world experience to light the way to success.
Gain invaluable lessons from unexpected sources, including insights from sports legends like Aaron Rodgers, as you learn to embrace clarity, conviction, and creativity in your leadership approach. Whether you're in sales, marketing, or aspiring to leave a lasting impact, this book equips you with the tools to rise above the competition. Unleash your potential and make thought leadership your greatest asset—because, in today's business landscape, it's not just an option; it's essential!
Author
Tom Marks is a powerhouse in the advertising world, boasting an extraordinary forty-seven-year career that has shaped the landscape of marketing and thought leadership. As the founder of TMA+Peritus, a preeminent firm in North America, Tom has earned over sixty-five American Advertising Awards for his exceptional writing, encompassing everything from TV commercials to impactful print ads. His engaging presence on the professional speakers' circuit has solidified his reputation, while his thought leadership workshops have garnered acclaim from both Fortune 500 companies and small businesses.
A passionate advocate for corporate ethics, Tom draws inspiration from the great philosophers of ancient Greece. His admiration for Socrates, Plato, and Aristotle not only informs his teachings but also resonates deeply with CEOs seeking guidance in ethical leadership. He also champions Aspasia, the world’s first feminist, adding a unique layer to his insight.
Tom's writing is celebrated as "engaging," "entertaining," and "inspirational," making him a sought-after voice in the industry. With years spent as the Sunday marketing columnist for Gannett newspapers, he combines humor, clarity, and creativity, empowering readers to elevate their influence and embrace ethical leadership in today's competitive business landscape.