A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more.
Leadership is a set of abilities with which a lucky few are born. They’re the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers.
The good news for the rest of us is that those abilities can be developed. In The Leader’s Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative director Michael Platt explains how.
Over two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platt’s pioneering research has deepened our understanding of how key areas of the brain work—and how that understanding can be applied in business settings.
Neuroscience is providing answers to many of leadership’s most vexing challenges. In The Leader’s Brain, Platt explains:
- Why two managers, when presented with the same set of information, make very different decisions;
- Why some companies (Apple) build strong social and emotional connections with their customers and others do not (Samsung);
- How some of the most significant events in sports history, like the “Miracle on Ice,” contain insights for how to build a team;
- Why even some of the most visionary business leaders can make disastrous decisions, and how to fix that.
Author
Michael Platt is a scientist known for asking some of the most challenging questions in 21st century neuroscience--and conceiving innovative ways to find the answers. He focuses on applying insights and technology from brain science to business, particularly questions in marketing, management, finance, and innovation.
As a Penn Integrates Knowledge (PIK) Professor, he has appointments in the Department of Neuroscience in the Perelman School of Medicine, the Department of Psychology in the School of Arts and Sciences, and the Department of Marketing in the Wharton School of the University of Pennsylvania.
A revered instructor, Michael won the Master Teacher/Clinician Award from the Duke University School of Medicine and the Teaching Commitment and Curricular Innovation Award from the Wharton School. He is the former Director of the Duke Institute for Brain Sciences and the Center for Cognitive Neuroscience at Duke, and the founding Co-Director of the Duke Center for Neuroeconomic Studies. Michael's work has been featured in the New York Times, Washington Post, Wall Street Journal, Newsweek, The Guardian, and National Geographic, as well as on ABC's Good Morning America, NPR, CBC, BBC, MTV, and HBO Vice.