Date: October 22nd @ 9am
Title: Spend Money to Make Money (Part 2)
Subtitle: How to Plan Your Advertising Campaigns & Decide on Channels
About The Webinar:
Are you currently spending or considering spending money on advertising to grow your business or deal with the current downturn? Are you having trouble deciding which channels offer you the best bang for your buck? Should you invest in paid search, paid social, paid display, or a mix?
Join us on October 22nd at 9am for Part 2 of this series and learn how to decide which channels may be right for your business and develop your digital marketing plan. At the end of this webinar you will:
- Understand the pro's and con's of the major channels - search, social, and display
- Understand how Search Intent Funnels work & be able to develop one for your business
- Utilize what we previously learned about Reverse Budgeting to plan budget allocation across channel
This is Part 2 of a three part series. In this series, you'll learn how to budget, plan, and measure the effectiveness of your advertising efforts to ensure you're achieving a positive ROI and growing your business.
About The Speaker:
Garrett Gillin is the co-founder of 215 Marketing, one of the regions premier marketing agencies, a 2020 Inc. 5000 company, and a Google Premier Partner (Top 3% worldwide). He holds an MBA in Marketing and teaches graduate courses at Brandeis University on Search Engine Marketing & Optimization and Conversion Rate Optimization (CRO).