You Can’t Market Manure at Lunchtime is as bold and unforgettable as its title — and for good reason. In this witty, eye-opening, and deeply practical guide, Maisie Ganzler draws on three decades of hard-earned experience leading a $1.7 billion food company toward sustainability without sacrificing profit.
This isn’t another vague “go green” manifesto. It’s a real-world playbook for leaders who want to build sustainability into their business, do it profitably, and get recognized for it. Ganzler’s five powerful lessons — learned from both boardroom successes and barnyard missteps — will show you exactly where companies go wrong, and how you can get it right.
From pig farms to high-powered investor meetings, from factories to farmers’ markets, Ganzler takes you behind the scenes with stories that are funny, raw, and insightful. You’ll learn how timing, transparency, and bold communication can turn sustainability from a buzzword into a business advantage.
If you’re serious about making a real impact for people, planet, and profit — and doing it in a way that earns trust and loyalty — this book is your roadmap. Authentic, actionable, and refreshingly honest, You Can’t Market Manure at Lunchtime is the sustainability handbook every leader needs.
Author
Maisie Ganzler is a trailblazer in transforming bold ideas into actionable, profitable change. As the driving strategic force behind a $1.7 billion food service giant, she’s led groundbreaking initiatives in sustainable sourcing, climate action, animal welfare, farmworker rights, and food waste reduction — all while strengthening margins and brand loyalty. Under her leadership, the company became the undisputed industry leader in sustainable purchasing and holistic wellness.
Maisie’s expertise has made her a sought-after voice for companies looking to navigate complex supply chains and turn sustainability into a competitive edge. She’s been featured in The New York Times, The Wall Street Journal, Bloomberg, Fast Company, and NPR. Her thought leadership has appeared in Forbes, The Huffington Post, and The San Francisco Chronicle. She regularly speaks at global conferences, inspiring leaders across industries.
What sets Maisie apart? She doesn’t just talk strategy — she’s lived it, balancing ambition and pragmatism on factory floors, in farmers’ markets, and around executive board tables. With a Bachelor of Science from Cornell University’s School of Hotel Administration and decades of real-world experience, she offers an unfiltered, practical, and visionary approach to building businesses that do well by doing good.