Date: Tuesday, November 10th @ 9am EST
Title: Spend Money to Make Money (Part 3)
Subtitle: How to Measure The ROI of Your Advertising Efforts
About The Webinar:
Are you currently spending or considering spending money on advertising to grow your business or deal with the current downturn? Are you having trouble understanding or measuring your ROI? Should you continue investing, reduce, or increase your ad spend?
Join us on Tuesday, November 10th at 9am EST for Part 3 of this series and learn how to measure the ROI of advertising campaigns and refine your digital marketing plan. At the end of this webinar you will:
- Understand attribution and how it affects performance reporting and ROI
- Understand cohort analysis and how it can shed light on ROI
- Understand and identify gaps in your reporting
- Identify tools and tactics to to improve your advertising analytics
This is Part 3 of a three part series. In this series, you'll learn how to budget, plan, and measure the effectiveness of your advertising efforts to ensure you're achieving a positive ROI and growing your business.
About The Speaker:
Garrett Gillin is the co-founder of 215 Marketing, one of the regions premier marketing agencies, a 2020 Inc. 5000 company, and a Google Premier Partner (Top 3% worldwide). He holds an MBA in Marketing and teaches graduate courses at Brandeis University on Search Engine Marketing & Optimization and Conversion Rate Optimization (CRO).