Dive into "Brand Storytelling," the transformative bestseller by award-winning storyteller Miri Rodriguez from Microsoft, where the essence of authentic consumer engagement comes alive! This second edition masterfully underscores the crucial shift from transactional messaging to emotional resonance, empowering brands to illuminate how they truly change lives. Packed with fresh trends and insights, Rodriguez skillfully expands on story and employee experiences while navigating the post-pandemic landscape of brand storytelling.
This compelling guide introduces a practical 'How to Guide' that walks readers through the design thinking process. It enables them to prototype and craft impactful narratives that position their customers as the heroes. Rodriguez challenges brands to transition from a traditional ‘hero’ mentality to a ‘sidekick’ role, revolutionizing the storytelling landscape.
This book sharply critiques machine learning and AI's limitations in capturing the full story. It is also a treasure trove of case studies and interviews with industry giants like Expedia, Coca-Cola, McDonald's, Adobe, and Google. "Brand Storytelling" is your essential roadmap to fostering authentic brand loyalty and building lasting human connections. Unleash the power of storytelling and redefine your brand’s narrative today!
Author
Miri Rodriguez is an award-winning digital marketer and captivating storyteller, renowned for her ability to craft compelling brand narratives that resonate on a deeply emotional level. With over 15 years in communications and marketing, Miri has collaborated with global clients, including giants like Walmart and Adobe, providing them with innovative storytelling strategies rooted in design thinking and user experience principles. Her journey began at Microsoft Corporation, where she transformed engineering communications, recognizing the power of narrative to enhance customer engagement.
Miri’s expertise extends beyond corporate realms; she is a passionate advocate for diversity, inclusion, and holistic wellness. Her thought leadership has earned her a place as a sought-after speaker and consultant in the tech and marketing industries. A Georgetown University alumna with a master's degree in integrated marketing communications, Miri also holds certification in design thinking, further enhancing her versatile skill set.
Her contributions to NASA’s Diversity in STEM initiatives and involvement in the MySkills4Afrika leadership programs exemplify her commitment to making a positive impact. Originally from Caracas, Venezuela, Miri now resides in Florida, embodying a unique blend of cultural insights and visionary leadership that inspires others to unleash their potential through storytelling.