Date: April 18, 2025
Time: 12:00 pm - 1:00 pm EST
Platform: Zoom
Questions: Chat
Link for tickets: Anastasia Karklina Gabriel
In an era where brand loyalty hinges on trust, relevance, and inclusion, Cultural Intelligence for Marketers is an essential guide for professionals navigating today’s diverse global marketplace. Written by cultural theorist and brand strategist Anastasia Karlina Gabriel, this book provides practical frameworks and actionable insights to help marketers connect authentically with audiences across cultural lines.
Gabriel introduces the concept of Cultural Intelligence (CQ) in marketing — the ability to respectfully and effectively engage with multiple cultures in ways that are empathetic, data-informed, and strategically sound. Drawing on case studies, research, and lived experience, she outlines the key pillars of CQ, from understanding intersectionality and identity to building campaigns that resonate without tokenizing.
This is not just a DEI book — it’s a strategic playbook for anyone who wants their brand to matter in a multicultural world.
AUTHOR
Anastasia Karklina Gabriel is a thought leader in cultural strategy and inclusive marketing. With a unique background as a mixed-race Black and Native American scholar, former social media executive, and cultural anthropologist, Gabriel brings deep insight to the intersection of identity, storytelling, and consumer behavior.
She has worked with some of the world’s top brands to help them navigate cultural complexity with empathy and intelligence. A frequent speaker at marketing and DEI conferences, Gabriel blends academic rigor with real-world experience, making her work accessible, insightful, and deeply relevant.
Her writing has appeared in major industry publications and she is a respected voice on inclusive branding, racial equity in marketing, and the future of identity in media. Cultural Intelligence for Marketers is her debut book — and a powerful contribution to the next generation of ethical, impactful marketing.