In today’s competitive job market, personal branding isn’t just an option—it’s essential. You Are a Brand! 2nd Edition draws inspiration from the advertising world to offer a comprehensive guide for crafting a unique and memorable brand identity.
Authored by renowned advertising expert Catherine Kaputa, this book provides valuable insights on building a strong personal brand. You’ll learn practical strategies, such as creating a compelling elevator pitch, leveraging social media, and mastering the art of visual identity. The book also features real-world examples, showcasing the success stories of professionals who have built thriving careers through effective branding.
With a clear, step-by-step action plan, You Are a Brand! guides you in developing a personalized branding strategy. Whether you’re a seasoned professional or just starting out, this book will equip you with the tools and knowledge to stand out in a crowded marketplace and achieve your career goals.
Author
Catherine Kaputa is a leading authority in personal branding, dedicated to helping professionals and entrepreneurs leverage brand strategies to market their most valuable asset—Brand You. With a deep understanding of today’s competitive landscape and the shift towards virtual and hybrid workplaces, Catherine emphasizes the necessity of personal branding to avoid being overlooked.
Formerly trained as an art historian at Harvard, she engineered her own brand transformation to enter the branding field, beginning her career at Trout & Ries Advertising and playing a key role in iconic campaigns, including the renowned “I Love New York” initiative. With over a decade in senior branding roles at Smith Barney and extensive consulting experience, Catherine has guided organizations such as Google, Microsoft, and Merck through engaging keynotes and workshops.
As an award-winning author of five books on personal branding—including the celebrated "You Are a Brand" and "Breakthrough Branding"—Catherine is recognized as a thought leader in the field. She specializes in empowering talented individuals who may struggle with self-promotion, showing them how to authentically convey their unique value in the marketplace. Let Catherine Kaputa help you take charge of your career and stand out in a crowded landscape!