Unlock the secrets to powerful public relations with "The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand" by Annie Pace Scranton. This essential read demystifies the art of securing meaningful press and equipping marketing and PR professionals with the tools they need to elevate their brands. In an era where authentic messaging and media relations are paramount, this book offers a blueprint for success.
Annie Pace Scranton, a media maven with a stellar background in TV production for top networks like CNN and Fox News, brings her wealth of knowledge to the forefront. She breaks down the most potent and efficient PR tactics, from crafting unique selling points and developing timely news pitches to building strong media relationships. Each chapter is packed with actionable insights, making this guide indispensable for anyone eager to harness the power of earned media.
With real-world examples and expert advice, readers will learn how to create authentic messaging that resonates, capture attention through engaging storytelling, and achieve long-term brand prominence. "The Guide to Earned Media" isn't just a book—it's your roadmap to mastering public relations and achieving unparalleled media exposure. Elevate your brand, perfect your PR strategy, and become the media magnet you aspire to be.
Author
Annie Pace Scranton is an industry powerhouse, combining her unrivaled expertise in public relations with an impressive track record as a former TV producer. As the founder and President of Pace Public Relations (PPR), a globally recognized PR firm based in New York City, Annie has honed the art of earned media to perfection. With an innovative approach that merges behind-the-scenes TV insights and an unparalleled network of contacts, Annie has helped clients like Away, Inc., Fast Company, and NewsNation achieve maximum media exposure.
Annie’s unique perspective comes from her time booking for top networks including CNN, Fox News, CNBC, and MSNBC. Her intimate understanding of the media landscape empowers her to craft customized publicity strategies that resonate in television, radio, print, and digital spheres. As an adjunct professor at New York University, she imparts her vast knowledge to aspiring PR professionals, embodying her mantra: "If you build it, they will come."
Her dedication to the field is evidenced by her speaking roles at prominent industry events such as Digital Summit and New York Advertising Week. Annie's passion for media and commitment to client success have transformed PPR into a multimillion-dollar international business with a robust portfolio of over 100 clients worldwide.