Launch your company to the top of its industry by driving and leveraging continuous innovation throughout your organization
It’s no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today’s increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery—until now.
Built to Innovate delivers a proven system for building relentless innovation into your company’s DNA. Professor and former Dean of Executive Education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world’s most innovative organizations―including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Fiskars―and demonstrates how you can leverage them in your own company. This practical guide shows how to:
- Build your execution and innovating engines
- Master the innovating perspective
- Launch the three processes of innovating
- Engage everyone in innovating
- Generate ideas from the front lines
- Empower coaches
- Create a culture of innovating
- Catalyze the innovating process
- Keep the ideas flowing
You’ll learn how to drive innovating in product design and creative use of technology―as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales.
The big question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve? Built to Innovate provides everything you need to transform your organization into an innovating engine that continually produces new products and processes to generate enormous new value for you and for the customers you serve.
Author
Ben M. Bensaou is Professor of Technology Management and Professor of Asian Business and Comparative Management at INSEAD, Fontainebleau, France. He served as Dean of Executive Education in 2018–2020. He was a Visiting Associate Professor at the Harvard Business School for 1998-1999, a Senior Fellow at the Wharton School of Management for 2007-2008 and a Visiting Scholar at the Haas School of Business at UC Berkeley for 2013-2015.
He holds a PhD in Management from MIT Sloan School of Management, Cambridge, USA, an MA in Management Science from Hitotsubashi University, Tokyo, Japan, a Diplôme d’Ingénieur (MS) in Civil Engineering, and a Diplôme d'Études Approfondies (DEA) in Mechanical Engineering from two Grandes Écoles in France: the École Nationale des Travaux Publics de l'État (ENTPE), Lyon and the Institut National Polytechnique de Grenoble (INPG),
Bensaou’s research and teaching activities focus on: (1) how to create innovating capabilities and competencies as a way to build an innovating organization and culture; (2) innovation implementation and roll-out processes across the whole organization; (3) how to build social capital within firms; (4) new forms of organizations, in particular networked corporations, strategic alliances, joint ventures, and value-adding partnerships; and (5) the impact of digital technologies on innovation. He addresses these issues from an international comparative perspective, with a special focus on Japanese organizations.
Bensaou's research on buyer-supplier relations in the U.S. and Japanese auto industries won him the Best Doctoral Dissertation Award in the field of information systems and a finalist honor in the Free Press Award competition for outstanding dissertation research in the field of business policy and strategy. His cases on Innovation won him multiple Best-Case Awards at The Case Centre. His publications include papers in Academy of Management Journal, Management Science, Information Systems Research, Organization Science, Strategic Management Journal, the Journal of International Business Studies, Harvard Business Review, Sloan Management Review, book chapters and conference proceedings. He has been a member of the Editorial Board of Information Systems Research, MIS Quarterly and MISQ Executive.