Nothing has rocked the foundations of the world, including the business world, more than the COVID- 19 pandemic. As businesses struggle and often flounder to cope, many business leaders are wondering how to deal with the unpredictable. How do you plan for something you can't predict?
Strategist Lance Mortlock says you can, and you should.In this practical and accessible guide, Mortlock shows how scenario planning can identify risksand uncertainties, and predict a variety of differentrealities that will affect the future of any organization. He gives business leaders the tools to understand the forces emerging in a volatile, rapidly changing world so organizations are better prepared than their competitors to deal with them.
This guide can be used by industries, the military, even governments, and, if executed properly, it will prepare leaders for every kind of unexpected challenge, from dramatic changes in commodity prices to wars and terrorist attacks and even pandemics.This book will help business leaders gain an earlier view of long-term forces that will affect their organizations performance, and be better prepared for future disasters on the scale of the COVID-19 pandemic.
Author
Lance Mortlock is a strategy partner with Ernst & Young, based in Canada. He has provided management consulting services over 20 years to more than 60 organizations in 11 countries overseeing hundreds of projects. Mortlock has had the opportunity to work with the C-suite at leading national and international mining, oil and gas, power and utility, manufacturing, airline, and government and public sector organizations on some of their most complex strategic problems.
Areas of deep experience include corporate strategy and planning, strategy execution, market opportunity assessment, merger and transaction integration and carve-outs ($60 Billion in deals completed), cost management, transformation, innovation, business management systems, process improvement, enterprise risk management, organization performance, design & effectiveness and change management (~170,000 employees impacted).
As a strategist, Mortlock is an expert in business, industry trends, and market dynamics in Canada, with several publications to his name regularly featuring on BNN and other news outlets. Mortlock has an MBA with distinction from Cardiff Business School, has completed various executive courses at MIT, Stanford Graduate School of Business, Harvard Business School, and INSEAD. He is a visiting professor at the University of Calgary Haskayne School of Business and a board member for the Canadian Energy & Climate Nexus.